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Fan Coaster

Sports arouse considerable emotion in life, but sport advertising needs a considerable budget in order to work. Or does it? The fan coaster playfully allows you to link those great emotions during great sporting events to a brand in a fun way, and on a small budget. KATZ prints your coaster with dermatologically tested fan face paint, so that your advert already has an extra function for anyone who wants to make a big statement on a big day!

www.fancoasters.de

The advertising mat

Whether you call it a beer mat or a coaster, the advertising mats from The KATZ Group are one thing above all: a charming and likeable type of communication. No-one is annoyed by them, since they have a use in the already relaxed atmosphere of a cafe or bar. When used to communicate competitions, for example, they become interactive advertising methods in a flash, enjoying the attention that your brand and ideas deserve.

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Coming of Age: From Bierfilzl to marketing genius

There were times when the beer mat was made of real felt and the whiff of alcohol each evening came not just from the user, but from the beer mat itself. If enough people think something stinks, an inventor with a good nose is needed, and Casimir Otto Katz had just that! After all, the man who built railway sleepers and telegraph poles in his sawmill in the Black Forest needed a use for the left-over wood chippings. In 1903, he used a mixture of wood and water to make the first beer mats as we know them today - at the same time establishing a new material, mechanical pulp board.

But the moulded pulp coaster didn't just replace the strong-smelling felt - it also started the triumphal march of brewery advertising right there where people raise a glass. The brand companies in the drinks industry made the beer mat into a real brand. For over 100 years, no motif has been too outlandish, no printing technique - from single and multi-coloured printing to modern digital processes - too fine to be used on a KATZ beer mat. It's plain to see - the beer mat still sits right under or on top of the glass, unavoidably in the target group’s line of vision. People like them - so much so that some even steal them. Either something important or funny is printed on it to start with - that's up to you - or someone writes something important or funny on it and puts you and your advertising message in their pocket - that's not up to you. But there's one thing that beer mats have been writing for over 100 years: history and stories. A real classic!

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Coaster, smartphone - and it's app and away

The app can be shown on the front of the beer mat, while a QR code, a two-dimensional bar code, is printed on the back. The QR can be read using a special app on a smartphone or integrated reading software in a smartphone camera, taking the user directly to the associated HoApp, which can be downloaded. Online and offline, perfectly linked!

www.app-coaster.de
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With the Fan Coaster from The KATZ Group we combine an advertiser with face paint to make the perfect instrument for sport marketing, major events such as election campaigns, political conventions, conerts or simple when people come together and passionately stand out.

 

 

www.fancoaster.de
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The advantages of a coaster:

  • Coasters are ambassadors for your advertising
  • Coasters are successful, cost-effective and charming 
  • Coasters are unobtrusive 
  • Your potential customers are more open to messages they receive in a relaxed atmosphere 
  • Haptic experience 
  • Wide range of design possibilities, such as distribution to specific target groups

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Did you know?

 

96% of those asked perceived coasters as a non-intrusive advertising medium
66% always read the advertising message on coasters 
54% would be happy also to see advertising for other products on coasters
62% find coaster advertising attracts theit attention: they handle and read  
               promotional coasters and even take them home 
* Source: Coaster study 2012 

Advertising coaster campaigns achieve a very high number of contacts.
1 advertising coaster reaches an average of 4 people per day.
Taking into account the wear on advertising coasters, 100 advertising coasters can generate up to 6000 contacts in one month.

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